Art in the Orchard Brochure ’23

In 2023, Art in the Orchard welcomed 33 sculptors to transform the winding fields of Park Hill Orchard into an immersive, open-air gallery. I was honored to design the event brochure for this year’s exhibition — a visual guide for visitors navigating the half-mile sculpture trail through fruit-laden gardens, panoramic views, and creative discovery.

As a freelance graphic designer, I had the pleasure of designing the 2023 brochure for Art in the Orchard — a beloved outdoor sculpture trail nestled within the working fruit fields of Park Hill Orchard in Easthampton, MA.

This year’s exhibition featured 33 juried artists whose sculptures transformed the orchard into a walking gallery of creativity and land-based expression. My role was to craft a brochure that served both as a practical trail guide and a visual extension of the experience — blending clean, accessible layout with a sense of invitation and wonder.

The final piece included the full artist lineup, trail details, donation information, and helpful tips for visitors navigating the orchard’s harvest season. Designed to be both functional and reflective of the event’s spirit, the brochure helped guests move through the space with clarity, while highlighting the creative energy of this uniquely local tradition. The brochure balances practical details with the artistic spirit of the trail — from juried artist listings to trail maps, visiting tips, and donation guidance. It was designed to feel as welcoming as the event itself: a celebration of community, land, and local creativity. Whether guests came for the art, the apples, or the atmosphere, this brochure helped them experience it all with clarity and joy.

Other Pieces

  • AiO Brochure ’19
    In 2019, I continued my long-term collaboration with Art in the Orchard as the lead brochure designer, helping to shape the visitor experience through intuitive, welcoming design. This year’s program featured 30 juried sculptures set among the working fields of Park Hill Orchard, along with a packed calendar of creative events — from full moon poetry walks… Read more: AiO Brochure ’19
  • AiO Trail Map
    I was commissioned to design a trail map for a public sculpture exhibition, guiding visitors through a curated outdoor art experience. The goal was to create a map that was both practical and aesthetically aligned with the event’s creative atmosphere.
  • Art in the Orchard Brochure ’23
    In 2023, Art in the Orchard welcomed 33 sculptors to transform the winding fields of Park Hill Orchard into an immersive, open-air gallery. I was honored to design the event brochure for this year’s exhibition — a visual guide for visitors navigating the half-mile sculpture trail through fruit-laden gardens, panoramic views, and creative discovery.


Comments

Leave a Reply

Your email address will not be published. Required fields are marked *