Portfolios

Lesa Lessard Pearson for Belchertown Select Board
Political Campaign Design · Print & Digital Media · Visual Strategy

The suite included campaign signage, palm cards, and digital graphics—all centered around a clean, professional aesthetic anchored by confident typography and a warm, accessible color palette. Curved gold lines introduced a sense of movement and optimism, while structured layouts ensured clarity across formats.

By integrating a scannable QR code to drive engagement and providing clear, actionable voting details, the campaign design struck a balance between tradition and modernity—reflecting Lesa’s commitment to both community values and forward-thinking governance.

This project demonstrates my ability to translate a candidate’s platform into compelling, strategic visuals that resonate with local constituents and elevate civic presence.

Other Pieces

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  Lesa Lessard Pearson
  For Lesa Lessard Pearson’s local election campaign, I developed a cohesive visual identity system spanning both print and digital platforms. The design needed to be bold, trustworthy, and community-focused—amplifying Lesa’s 25+ years of leadership across government, nonprofits, education, and small business.