Category: Social Media & Content Creation
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Lesa Lessard Pearson
For Lesa Lessard Pearson’s local election campaign, I developed a cohesive visual identity system spanning both print and digital platforms. The design needed to be bold, trustworthy, and community-focused—amplifying Lesa’s 25+ years of leadership across government, nonprofits, education, and small business.
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Testimonial Viridis Graduate Institute (2) – SMR
This project brings a second powerful testimonial to life through motion graphics and subtle visual pacing, designed to reflect the depth and integrity of Viridis Graduate Institute’s mission. Focused on amplifying the impact of lived experience, this reel weaves together language and design to convey the transformative role the Institute plays in the lives of…
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Testimonial Viridis Graduate Institute – SMR
This reel transforms a heartfelt testimonial into an immersive visual narrative, crafted to honor the creative impact and strategic value brought to Viridis Graduate Institute. Set to gentle movement and curated brand aesthetics, the project reframes written praise into a dynamic storytelling asset—extending its reach and emotional resonance across digital platforms.
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Fruit Punch – SMR
This animated social media graphic was crafted to spotlight a seasonal fruit punch offering with playful sophistication. Designed for mobile-first engagement, the motion sequence combines bright, retro-inspired illustrations with contemporary visual rhythm—inviting viewers into a refreshing moment of summer delight.
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Sausage Month Reel – SMR
To mark National Sausage Month, I developed a playful yet polished campaign for a boutique butcher shop known for its artisanal, in-house offerings. The graphic features a cheerful, illustrative style designed to evoke nostalgia and warmth while still aligning with the shop’s high-quality, heritage-driven brand.