Sales Brochure
Graphic Design
Created as an internal selling tool, the brochure was intended to give the sales team a clear, professional way to introduce the company, communicate its range of printing services, and demonstrate the quality of work prospective clients could expect.
The design balances detailed service information with strong typography, imagery, color, and structured page layouts, allowing a substantial amount of content to remain accessible and visually engaging. Particular attention was given to hierarchy and pacing so that the brochure could be read sequentially as a company presentation or used more selectively during sales conversations to highlight individual capabilities.
Because the client was itself a commercial printer, the finished piece also needed to function as an example of the company’s own product. The brochure therefore served two purposes: communicating Graphic Printing MA’s services while physically demonstrating the possibilities of professionally designed and produced print collateral. The project brought together information design, editorial layout, typography, image treatment, and print-focused graphic design to create a practical sales piece that reinforced the company’s expertise and professional identity.
Other Pieces
- Retail Photography
A collection of retail photography created for 90 Meat, a specialty shop centered on meat and artisanal food offerings. The series combines thoughtful product styling, lighting, composition, and detail-focused imagery to highlight the color, texture, and character of the shop’s products. - Posters
For 90 Meat, a specialty retail shop centered on meat and artisanal food offerings, I developed a series of promotional posters combining photography and graphic design. Each poster uses product-focused imagery, typography, color, and composition to create a distinct visual moment around featured products, seasonal offerings, and promotions. - Fruit Punch – SMR
This animated social media graphic was crafted to spotlight a seasonal fruit punch offering with playful sophistication. Designed for mobile-first engagement, the motion sequence combines bright, retro-inspired illustrations with contemporary visual rhythm—inviting viewers into a refreshing moment of summer delight. - Sausage Month Reel – SMR
To mark National Sausage Month, I developed a playful yet polished campaign for a boutique butcher shop known for its artisanal, in-house offerings. The graphic features a cheerful, illustrative style designed to evoke nostalgia and warmth while still aligning with the shop’s high-quality, heritage-driven brand.