Expedition Easthampton is River Valley Co-op’s marketing campaign for their new location in Easthampton, MA. The goal of this campaign was to inform the public and their customers of the progress with the member loans. In order to guarantee success of the construction of the second store a certain amount of money from member loans from the co-op was required. My contribution to this project was to design a look for the printed materials utilizing the cartoon style of River Valley Co-op and the chosen elements (paddle, compass, mountains, etc.). This resulted in a colorful but informative and playful design that is appealing for all ages.