Project Overview
Since 2017, I’ve worked closely with Art in the Orchard as a freelance graphic designer, supporting the visual identity and communication materials for this beloved outdoor sculpture exhibition held at Park Hill Orchard in Easthampton, MA.
Over the years, my role has included designing event brochures, signage, and promotional assets that help guide thousands of visitors through the orchard’s evolving sculpture trail. For the 2023 season, I designed the official brochure featuring 33 juried artists — a piece that balanced functional clarity with the artistic spirit of the event. From layout to typography, each element was crafted to reflect the seasonal beauty and creative energy of the orchard.
This ongoing partnership has allowed me to grow alongside the exhibition, contributing to its storytelling and accessibility while staying grounded in the local creative community that makes it thrive.
Portfolio
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Produce Bags – RVC
To support River Valley Co-op’s mission of sustainability and community, I designed a collection of reusable produce bags celebrating their signature theme: Wild About Local. These bags were more than merchandise—they were an extension of the…
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Email Design – Bowflex Barbie
For Bowflex Barbie—a bold and empowering personal brand rooted in fitness, beauty, and confidence—I…
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Business Cards – Bowflex Barbie
For Bowflex Barbie—a bold and empowering personal brand rooted in fitness, beauty, and confidence—I…