User angelacandy41 commented: “Can’t locate the link and would like to buy apparal”.
User marylouengland commented: “Need the link, please!”.
Post Content:
The post is by @burrowfoundation.
The foundation announced a partnership with @whereimfrom for a city-inspired apparel competition, featuring Cincinnati-inspired and Baton Rouge-inspired apparel options.
Proceeds from the sales between now and Dec. 10 (Joe’s birthday) will benefit the foundation.
The hashtags used are #Bengals, #LSU, and #GivingTuesday.
Analysis:
Engagement: The post has a significant number of views (4,200), indicating good visibility.
Audience Interaction: The comments show that users are interested in purchasing the apparel but are having difficulty locating the purchase link.
Call to Action: The post effectively communicates the purpose of the sales and the beneficiaries, but the missing link in the post or story is a barrier to conversion.