Category Archives: Social Media

Graphic Design, Multimedia, Nonprofit Work, Social Media, Stories/Reels, The Licursi Group

Social Media: The Joe Burrow Foundation

Results/Reach/Engagement

Benchmarking

MetricCurrent PostBenchmark Range for Similar Posts
Views4,2002,000 – 10,000
Comments385 – 20
Engagement Rate570 likes1% – 3%
  • Likes and Views:
    • The post has received 4,200 views.
  • Comments:
    • User angelacandy41 commented: “Can’t locate the link and would like to buy apparal”.
    • User marylouengland commented: “Need the link, please!”.
  • Post Content:
    • The post is by @burrowfoundation.
    • The foundation announced a partnership with @whereimfrom for a city-inspired apparel competition, featuring Cincinnati-inspired and Baton Rouge-inspired apparel options.
    • Proceeds from the sales between now and Dec. 10 (Joe’s birthday) will benefit the foundation.
    • The hashtags used are #Bengals, #LSU, and #GivingTuesday.

Analysis:

  • Engagement: The post has a significant number of views (4,200), indicating good visibility.
  • Audience Interaction: The comments show that users are interested in purchasing the apparel but are having difficulty locating the purchase link.
  • Call to Action: The post effectively communicates the purpose of the sales and the beneficiaries, but the missing link in the post or story is a barrier to conversion.
Content Creation, Digital Marketing, Graphic Design, IntegBuild, Multimedia, Social Media

Content Creation: Locally Sourced Materials

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After a brief appointment at Integrity Development and Construction as a marketing coordinator here is a content campaign for locally sourced building materials in the Pioneer Valley. Working off a showroom list they include in their prospective client portfolios I created a campaign showcasing the local businesses they work with. Initially aimed at small business Saturday in November but promoted throughout the year.

I made a logo to apply on campaign materials, postcards for new clients, social media posts and an ad video.

Postcards to be sent out to their new client projects.
Social Media Posts

Video for ad campaigns