Connected via a local Facebook group I was chosen to do a graphic design project for a psychology conference taking place in San Diego, CA April 27-30th. The project consisted of two pieces in booklet formats; one a booklet that is 34 pages and a longer version that is 266 pages that includes all the abstracts that were accepted into the conference.
Program Book
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Program Schedule
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Expedition Easthampton is River Valley Co-op’s marketing campaign for their new location in Easthampton, MA. The goal of this campaign was to inform the public and their customers of the progress with the member loans. In order to guarantee success of the construction of the second store a certain amount of money from member loans from the co-op was required. My contribution to this project was to design a look for the printed materials utilizing the cartoon style of River Valley Co-op and the chosen elements (paddle, compass, mountains, etc.). This resulted in a colorful but informative and playful design that is appealing for all ages.
River Valley Co-op started to charge 10¢ per bag in response to the single-use plastic bag ban as an effort to join forces in reducing waste. Verbiage, posters and other graphics were made to remind customers to bring their reusable bag.
Every year River Valley Co-op hosts a variety of events that help connect the business to the local community and shows it’s support. Usually around the summer solstice they host a Strawberry Ice Cream Social where the proceeds go towards a local nonprofit.
Jon Steinman Book Tour: Grocery Story: The promise of food co-ops in the age of grocery giants
In-Store Meet the Author, 11am – 5pm
Talk & Book Signing, 6:00 pm – 7:00 pm
Presented by Jon Steinman and New Society Publishers
Jon Steinman will be making a stop at our Co-op as part of 100-city international book tour for Grocery Story: The promise of food co-ops in the age of grocery giants, published by New Society Publishers. A compelling case of the long and steady work of consumer-owned food co-ops and their relentless and remarkable work to remain relevant and impactful in their communities even in the age of modern chain grocery giants.
About the Author:
Jon Steinman has studied and worked with all things food for over two decades. He was the producer and host of the internationally syndicated radio show and podcast Deconstructing Dinner, once ranked as the most-listened-to food podcast in Canada. Jon is the writer and host of “Deconstructing Dinner: Reconstructing our Food System” – a television and web series currently streaming online. Jon coordinates and curates the annual Deconstructing Dinner Film Festival of compelling food documentaries and was an elected director from 2006-2016 of the Kootenay Co-op – Canada’s largest independent retail consumer food co-op, serving as Board President from 2014-2016. He lives in Nelson, BC.
WHY GROCERY STORY?
A cooperative is often founded and built on a membership/ownership basis in which owners are provided with incentives to continue to help support the business. As a result the business is an interesting blend of Organizational and Point of Sale systems in which it operates and markets itself. Part of their advertising practices involve an ownership drive which includes the incentives to join and promotional gifts. This year it was two produce bags, a tote bag, and wooden pencils.
My contribution was the poster and produce bags below:
Exhibition: Paper City Studios, “Artists/Artisans”
Year: 2015
A marketing collaboration with artist Anna Polesny at Paper City Studios after a course in artist marketing at the Arts Extension School.
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