I helped design banners that would wrap around a circular support to construct a float for the Northampton Pride Parade. My boss decorated the rest of the float.
Category Archives: Print Design
Graphic Design: RVC – Employee Newsletter
The employee newsletter historically was a communication tool at River Valley Co-op that was deployed by the HR department. After several years of one way of formatting, a need to change it’s design was requested and the following is the result. The cover page changes depending on the sales flyer promotions and different sections are corresponding to the brands colors. The dark green color has the articles written by each department and typically a category with the light and dark purple colors are for the staff shout outs. This design was disbanded when an internal communications system was deployed as a response to the store’s expansion and COVID-19.
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Graphic Design: RVC – Expedition Easthampton
Expedition Easthampton is River Valley Co-op’s marketing campaign for their new location in Easthampton, MA. The goal of this campaign was to inform the public and their customers of the progress with the member loans. In order to guarantee success of the construction of the second store a certain amount of money from member loans from the co-op was required. My contribution to this project was to design a look for the printed materials utilizing the cartoon style of River Valley Co-op and the chosen elements (paddle, compass, mountains, etc.). This resulted in a colorful but informative and playful design that is appealing for all ages.
Graphic Design: Bowflex Barbie – Business Cards
Bowflex Barbie Business Card Graphic Design Project
Graphic Design: RVC – Bag Ban Poster
River Valley Co-op started to charge 10ยข per bag in response to the single-use plastic bag ban as an effort to join forces in reducing waste. Verbiage, posters and other graphics were made to remind customers to bring their reusable bag.
Graphic Design: RVC – Activity Book
Part of the National Co+op Grocers Association there is a kids program designed to get children excited about food. About 9 months ago I was tasked with creating an activity book. The book was designed to have 36 pages, with 3 being recipes for kids. Additionally, there was a sticker page featuring graphics/icons from the brand.
I did quite a bit of research in activity books to get a feel of the designs used as they tend to be less formal, fun and exciting and more flow-y and illustrative. I used leaves and fruits and vegetables as part of this design.
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Graphic Design: Art in the Orchard – Trail Map
They currently tend 90 varieties of perennial fruit in the form of raspberries, blueberries, blackberries, peaches, plums, cherries, pears and apples. Their apples are set up for Pick-Your-Own harvesting and they sell them at our farmstand here and at several farmer’s markets. Art In the Orchard is a walking sculpture trail which winds through our productive fruit gardens. The self-guided trail is about a half-mile long. A walk through the labyrinth adds about a quarter mile. This year’s exhibition is the fourth biennial which features all new works by sculptors as selected by their credentialed jury.
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Graphic Design: Art in the Orchard – Program
They currently tend 90 varieties of perennial fruit in the form of raspberries, blueberries, blackberries, peaches, plums, cherries, pears and apples. Their apples are set up for Pick-Your-Own harvesting and they sell them at our farmstand here and at several farmer’s markets. Art In the Orchard is a walking sculpture trail which winds through our productive fruit gardens. The self-guided trail is about a half-mile long. A walk through the labyrinth adds about a quarter mile. This year’s exhibition is the fourth biennial which features all new works by sculptors as selected by their credentialed jury.
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Graphic Design: Art in the Orchard – Postcard
They currently tend 90 varieties of perennial fruit in the form of raspberries, blueberries, blackberries, peaches, plums, cherries, pears and apples. Their apples are set up for Pick-Your-Own harvesting and they sell them at our farmstand here and at several farmer’s markets. Art In the Orchard is a walking sculpture trail which winds through our productive fruit gardens. The self-guided trail is about a half-mile long. A walk through the labyrinth adds about a quarter mile. This year’s exhibition is the fourth biennial which features all new works by sculptors as selected by their credentialed jury.
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Graphic Design: Strawberry Ice Cream Social
Every year River Valley Co-op hosts a variety of events that help connect the business to the local community and shows it’s support. Usually around the summer solstice they host a Strawberry Ice Cream Social where the proceeds go towards a local nonprofit.
