Category Archives: Nonprofit Work

Social Media: The Joe Burrow Foundation


Results/Reach/Engagement

Benchmarking

MetricCurrent PostBenchmark Range for Similar Posts
Views4,2002,000 – 10,000
Comments385 – 20
Engagement Rate570 likes1% – 3%
  • Likes and Views:
    • The post has received 4,200 views.
  • Comments:
    • User angelacandy41 commented: “Can’t locate the link and would like to buy apparal”.
    • User marylouengland commented: “Need the link, please!”.
  • Post Content:
    • The post is by @burrowfoundation.
    • The foundation announced a partnership with @whereimfrom for a city-inspired apparel competition, featuring Cincinnati-inspired and Baton Rouge-inspired apparel options.
    • Proceeds from the sales between now and Dec. 10 (Joe’s birthday) will benefit the foundation.
    • The hashtags used are #Bengals, #LSU, and #GivingTuesday.

Analysis:

  • Engagement: The post has a significant number of views (4,200), indicating good visibility.
  • Audience Interaction: The comments show that users are interested in purchasing the apparel but are having difficulty locating the purchase link.
  • Call to Action: The post effectively communicates the purpose of the sales and the beneficiaries, but the missing link in the post or story is a barrier to conversion.

Graphic Design: Art and Soul of Ukraine Website

We finished the website for Art and Soul of Ukraine! I’ve been excited to see our progress with this initiative. I was in charge of the design and overall look and feel of the website, the content and copyediting was overseen by my friend Cynthia.

Graphic Design: Logo – Art and Soul of Ukraine (.org)

A new and exciting project is in the works! I’ve been recruited to act as a Project Advisor for the Art and Soul of Ukraine initiative. I’m excited for this initiative as it’s combining everything I love doing! Art, Research, Culture, Education and more. Art and Soul of Ukraine promotes Ukrainian artists and culture through education initiatives, and supports art therapy programs, rebuilding efforts, and community healing in Ukraine. Our fiscal sponsor is 501(c)(3) nonprofit Institute for Education, Research, and Scholarships (IFERS), an award-winning California-based nonprofit public charity organization dedicated to improving society by conducting scientific and social research.

I was also able to help them significantly by referring them to my fiscal organization (IFERS). I’m excited to help launch and see this project grow.

You can follow the project below: