Category Archives: Multimedia

Graphic Design, Multimedia, Print Design, Printing Portfolio

Graphic Design: Program Schedule Booklet and Program Book

Connected via a local Facebook group I was chosen to do a graphic design project for a psychology conference taking place in San Diego, CA April 27-30th. The project consisted of two pieces in booklet formats; one a booklet that is 34 pages and a longer version that is 266 pages that includes all the abstracts that were accepted into the conference.

Program Book

[pdf id=’52614′]

Program Schedule

[pdf id=’52618′]

Graphic Design, Multimedia, Nonprofit Work, Social Media, Stories/Reels, The Licursi Group

Social Media: The Joe Burrow Foundation

Results/Reach/Engagement

Benchmarking

MetricCurrent PostBenchmark Range for Similar Posts
Views4,2002,000 – 10,000
Comments385 – 20
Engagement Rate570 likes1% – 3%
  • Likes and Views:
    • The post has received 4,200 views.
  • Comments:
    • User angelacandy41 commented: “Can’t locate the link and would like to buy apparal”.
    • User marylouengland commented: “Need the link, please!”.
  • Post Content:
    • The post is by @burrowfoundation.
    • The foundation announced a partnership with @whereimfrom for a city-inspired apparel competition, featuring Cincinnati-inspired and Baton Rouge-inspired apparel options.
    • Proceeds from the sales between now and Dec. 10 (Joe’s birthday) will benefit the foundation.
    • The hashtags used are #Bengals, #LSU, and #GivingTuesday.

Analysis:

  • Engagement: The post has a significant number of views (4,200), indicating good visibility.
  • Audience Interaction: The comments show that users are interested in purchasing the apparel but are having difficulty locating the purchase link.
  • Call to Action: The post effectively communicates the purpose of the sales and the beneficiaries, but the missing link in the post or story is a barrier to conversion.