Branding & Identity

Shape the Soul of Your Brand.

From logo design to full identity systems, I help you craft a visual language that expresses the essence of who you are. Whether launching a new venture or refreshing an established brand, my process blends strategy with artistry to create a cohesive, meaningful presence.

Services include:
• Logo Design
• Print Design & Ad Design
• Brand Guidelines
• Soul Arts Identity Work
• Nonprofit & Community Engagement Branding

  • Brand Booklet – Kathmandu Infosys
    This brand book was developed for Kathmandu Infosys, a leading academic consultancy guiding students through the international education journey. Designed as both a recruitment and informational tool, the booklet needed to strike a careful balance between institutional credibility and approachable guidance for students and families.
  • Logo Design – Hafta Havit
    For Hafta Havit, a charming gift store that celebrates local talent and handcrafted treasures, I designed a logo that reflects both elegance and warmth. The brand needed to feel timeless yet fresh—something that would resonate with shoppers looking for meaningful, artful items and one-of-a-kind gifts.
  • Logo Design – ASU
    I developed the branding and logo for Art and Soul of Ukraine to visually reflect the organization’s mission: preserving cultural identity while fostering healing and resilience. The logo merges traditional Ukrainian motifs with a modern, approachable aesthetic — symbolizing both rooted heritage and forward movement.

“Kristi has worked with me for about 2 years now on freelance graphic design projects. She’s always very prompt and professional on all of her response times and deliveries and does a thorough job on everything.”

Amy Jarczynski

Founder and CEO