All posts by Kristi

Content Creation: Locally Sourced Materials

After a brief appointment at Integrity Development and Construction as a marketing coordinator here is a content campaign for locally sourced building materials in the Pioneer Valley. Working off a showroom list they include in their prospective client portfolios I created a campaign showcasing the local businesses they work with. Initially aimed at small business Saturday in November but promoted throughout the year.

I made a logo to apply on campaign materials, postcards for new clients, social media posts and an ad video.

Postcards to be sent out to their new client projects.
Social Media Posts

Video for ad campaigns

Graphic Design: ContentedCats.org – Interactive Mood Board

Gwen at ContentedCats.org reached out to me to do photography for her new cat room, however, it turned into a conversation about styling her room with her new branding. I gathered and curated cat products and made an interactive mood board on canva.com. I am SO looking forward to sharing the finished project!

See it live here:  shorturl.at/hyMQY 

Graphic Design: Art in the Orchard 2021 – Program

They currently tend 90 varieties of perennial fruit in the form of raspberries, blueberries, blackberries, peaches, plums, cherries, pears and apples. Their apples are set up for Pick-Your-Own harvesting and they sell them at our farmstand here and at several farmer’s markets. Art In the Orchard is a walking sculpture trail which winds through our productive fruit gardens.  The self-guided trail is about a half-mile long.  A walk through the labyrinth adds about a quarter mile.  This year’s exhibition is the fourth biennial which features all new works by sculptors as selected by their credentialed jury.

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