About the Client

Aroos Joon is the premier multilingual wedding resource, serving elite brides from the Middle East, South Asia, and beyond. It was known for its luxurious wedding planning services and exclusive vendor connections, it’s the ultimate tool for those seeking a bespoke wedding experience. As the freelance graphic designer, I elevated Aroos Joon’s visual identity across all platforms. I designed refined visual elements that resonated with their discerning audience, creating elegant designs and targeted content that reflected the brand’s cultural richness and luxury. This approach not only enhanced user engagement but also solidified Aroos Joon’s status as the leading resource for international brides. Eventually Aroos Joon was rebranded to Kiss & Tell.

 
 

As the freelance graphic designer for Aroos Joon, I applied my skills across all aspects of Aroos Joon’s visual identity and marketing efforts.  My work extended beyond email design, encompassing a cohesive visual approach that reflected the cultural richness and luxury of the brand. From creating visually elegant templates to developing targeted content, I ensured that every piece of communication engaged brides from various cultural backgrounds. This comprehensive approach not only increased user engagement but also reinforced Aroos Joon’s reputation as the go-to resource for international brides.

In my role with Aroos Joon, I employed a blend of high-end design tools and strategic marketing techniques to elevate the brand’s visual presence. Utilizing Adobe Creative Cloud, I crafted elegant, culturally resonant email templates that aligned with the brand’s luxurious image. I leveraged Mailchimp for precise campaign management, ensuring targeted content delivery to their discerning audience. Additionally, I implemented A/B testing to fine-tune designs and messaging, maximizing engagement and effectiveness. By integrating advanced analytics, I continuously optimized the campaign to meet and exceed performance goals, reinforcing Aroos Joon’s standing as the premier wedding resource for elite international brides.
The work I delivered for Aroos Joon resulted in a marked improvement in brand recognition and client engagement. The tailored email marketing campaign not only captured the attention of their elite audience but also translated into a significant increase in inquiries and conversions. The cohesive visual identity I established reinforced Aroos Joon’s reputation as the go-to resource for luxurious, culturally tailored wedding planning, contributing to sustained growth and a stronger market presence in the international bridal industry.

Testimonial

Kristi has worked with me for about 2 years now on freelance graphic design projects. She’s always very prompt and professional on all of her response times and deliveries and does a thorough job on everything. She’s also a very pleasant person in general, so I would think her personality would be well received by the clients or customers whom she would interact with. Kristi also has some unique creative ideas, which also could be very favorable for her role in this position. Please let me know if you need any further feedback, but as a whole, I’d see her as a great fit for this role.

Amy Jarczynski, Founder & CEO Aroos Joon

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